White Paper of Tourism in Ain
2023-2028The ambition of the Department, shared with all tourism stakeholders, is set for the coming years!
To develop a sustainable and competitive tourism economy by strengthening the offer of short stays and the reputation of the destination: this is the new ambition shared with the public and private tourism actors of Ain, which has resulted in the development of a pragmatic and bold strategy.
In a highly competitive sector, sensitive to crises and subject to profound changes, tourism remains a major pillar of Ain’s economy.
The new policy will revolve around three guiding principles:
# SUSTAINABILITY because it generates employment, respects the environment, balances the territory, improves the living environment of residents, and is accessible to all.
# ECONOMY as a whole, requiring support to cope with major societal changes in employment, mobility, accessibility, energy, and supported by large-scale structural investments.
# COMPETITIVENESS to better face competition by relying on Ain’s 10 fields of excellence: Cycling, Golf, Hiking, Four-season Mountains, Gastronomy, Agritourism, Craftsmanship, Historical Sites and Exceptional Villages, Natural Water & Landscape Areas, Business Tourism…
